The Growing Trend of Corporate Videography

In a 2018 survey by IBM and Brandlive, 94.8% of respondents stated that live video will be an important piece of their marketing strategy going forward. Given that over 80% of internet traffic was predicted to be video-related by 2020, it makes sense that including video production in your company's marketing strategies would be a good move. 

How can your business use video content?
Businesses can use brand driven stories to emphasize their strengths and deliver an unforgettable message about their products and services. They can also develop short, corporate films to spotlight different areas of business. Depending on the type of business you have, you could even employ the services of a videographer to capture property interiors and exteriors.

Branded video content has become a huge trend in social media and is an excellent way to create campaigns that do not come across as traditional advertisements. The aim being for the video content to go “viral” on social media and reach potential customers who might otherwise never have been reached.

Short, corporate films are a great way to drive home information about new products, services, branding, or business initiatives. When there is too much information for a simple social media post, a video serves as a vehicle for explaining all the key points without overwhelming the reader with text. Visual examples are helpful in conveying information in a more entertaining way.

Video Content brings results
You can use video to create a real-feel experience for your clients. Give an in-depth, immersive view that truly illustrates your business, your mission, and what you have to offer. 83% of businesses say that videos have helped them generate more leads. 78% say that videos have increased traffic to their websites. And around 44% of people are more likely to buy a product or service after watching a video about it.

92% of businesses who use videos in marketing consider them to be an integral part of their marketing platform. This has been especially true during the pandemic, as people have been more likely to turn to social media to shop for goods and services. It is even expected that video traffic will comprise more than 82% of all consumer web traffic in 2022.

3 Bear Studios offers quality video production services. You’ve got a great story. Let us tell it. For more information on our services, please visit the website at 3bearstudios.com.